Ripple
Healthcare
Redesigning and enhancing Elderly Well-being: A Case Study on Ripple Healthcare's Journey
At a Glance
Ripple Healthcare, a MedTech start-up born from AIIMS Delhi and IIT Delhi, focuses on creating healthcare solutions for the elderly. Their hero product, a hip belt equipped with a pre-deploying airbag, targets preventing hip fractures resulting from falls. Recognizing the need for an updated online presence, their previous website lacked clarity and modernity, hindering user engagement and effective communication of their mission and products.
Why Re-design?
The existing Ripple Healthcare website lacked features such as product pages, a blog for educational content, and a career section, hindering its effectiveness in supporting the company's mission. Additionally, the site was difficult to navigate, frustrating users and limiting accessibility, particularly for its target audience of elderly and their caregivers.
GOALS
Improve usability, navigation, and responsive design.
Ensure brand consistency throughout the website
Enhance product visibility and provide detailed information.
Introduce a blog for educational content on fall prevention and elderly care
Implement a career section to attract potential employees.
Increase user engagement and strengthen the company's online presence.
User Research
The target audience comprises two primary groups: elderly individuals seeking to maintain their independence and quality of life as they age, and their caregivers who provide support and assistance in their daily lives. Specifically, we aim to reach:
Elderly Individuals
Our target includes elderly individuals seeking practical solutions to enhance their safety and mobility. This group comprises aging adults aged 65 and above, particularly those experiencing mobility issues or concerns about falls. They are looking for reliable products like to help prevent accidents and maintain their independence.
Caregivers
We also target caregivers who play a crucial role in supporting and caring for elderly. These caregivers are family members concerned about the safety and well-being of their aging loved ones. They are actively seeking effective tools to assist in fall prevention and provide peace of mind to both themselves and their elderly members.
SITEMAP
INFORMATION ARCHITECTURE
PERSONA + EMPATHY MAP
I found creating a persona incredibly valuable as it provided me with a vivid picture of who I was designing for. By delving into the lives of Ramesh Kashyap and Colonel Rajesh Singh, I gained insight into their priorities and concerns. With these personas in mind, I was able to chart out their actions and identify opportunities where I could provide assistance and support.
MEET RAMESH
Ramesh Kashyap, 42, is a branch manager in New Delhi, India, with over 15 years of banking experience. He excels in managing daily operations, ensuring compliance, and driving business growth. Outside of work, Ramesh is a dedicated family man, concerned about his family's safety and well-being. After his elderly mother recently suffered a minor fall, he became particularly vigilant about preventing future injuries.
Personal details
Lifestyle
INTERESTS & NEEDS
Spending quality time with his family
Ensuring the health and safety of his loved ones
Reliable and effective solutions to protect his
mother from potential injuries due to fallsOccasionally shopping online for family needs,
but prefers trusted sources
PAIN POINTS
Concerned about his mother's safety and the
potential for future falls.Limited time to research products extensively
online due to his busy schedule.Skeptical about the authenticity and quality
of products sold online.Needs reassurance about the reliability and
effectiveness of any protective product for his
mother.
MEET ANAND
Colonel Anand Joshi, aged 70, is a retired army officer residing in Mumbai, India. Having served in the military for decades, he has lived his life with discipline and dedication to duty. After retiring from active service, Colonel Singh continues to maintain a disciplined lifestyle, valuing routine and structure in his daily activities.
Personal details
Lifestyle
INTERESTS & NEEDS
Maintains an active lifestyle despite his age.
Has a keen interest in military history and current
affairs.Seeks practical measures to prevent falls
Needs solutions that address his fear of falling
and the associated emotional impact.
PAIN POINTS
Increased risk of falls and injuries due to aging.
Challenges in navigating and using modern
technology without assistance.Concerns about physical safety and well-being,
particularly after a recent fall.Fear of falling again, affecting confidence and
quality of life.
Design
I have created this style guide to keep everything on the website looking the same and matching the brand identity. When colors are consistent, it helps people recognize and remember the company better. It also makes the website look more professional and trustworthy. This guide helps me ensure that all the design choices fit with the brand, so everything feels connected and easy to understand for our visitors.
STYLE GUIDE
WIREFRAMES
UI DESIGN
PROTOTYPE
Conclusion
The journey of revamping the Ripple Healthcare website has been both enlightening and rewarding. With a clear goal of enhancing user experience and aligning with the brand identity,I undertook a comprehensive redesign process.
KEY IMPROVEMENTS MADE
- Focused on creating an intuitive and accessible interface, ensuring that users can navigate the site easily and find information quickly.
- Incorporating the colors and themes of the brand, I created a cohesive and visually appealing design that reflects Ripple Healthcare's values and mission.
- Improved the site's content structure to provide clear and concise information, making it easier for users to understand the services and offerings of the company.
WHAT'S NEXT?
This project has evolved alongside my growth as a designer, but there is still much more to explore.
- How can I further simplify navigation to enhance user experience, especially for elderly users?
- What additional educational content would our audience find valuable in the blog?
- How can we better showcase user testimonials and success stories to build trust and credibility?
